BOLLYWOOD BUTTER
SPOTIFY

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IDENTITY DESIGN
BRAND GUIDELINE
ART DIRECTION

TEAM
ANANT AHUJA
HINAL KIKANI
PRADHYUMN KAG
SANIKA VIDHATE
ARSH BEDI
RISHAV PAUL
MIRA F MALHOTRA

RECOGNITION
SPOTIFY

Rebranding the Spotify Bollywood Butter playlist to represent bollywood culture through music that encompasses multiple genres and moods.

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THE IDENTITY

This playlist announces itself with the biggest, trendiest names in Bollywood, so we took inspiration from signboards outside movie theatres, jewelry forms, modern brutalist shapes, hollywood showtime graphics (often adapted for Bollywood), starbursts and spotlights. Using symmetry and radiation, we created an elegant, modern, high-contrast playlist design that feels equal parts modern and retro.

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MORE PROJECTS

John JacobsProject type

JJ SurrealistProject type

Tamras GinProject type

Plum IdentityProject type

Bollywood ButterProject type

RAP91Project type

TIRT IdentityProject type

TIRT Issue 02Project type

TIRT Issue 03Project type

Mass SnapsProject type

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The Irregulars Alliance exists to enable the growth and prominence of the Indian art scene and works to contribute to India’s community culture. It fosters the growth of carefully structured initiatives that share a purpose, a set of values, and above all, a belief in the power of creativity. Initiatives and Intellectual properties under the alliance include The Irregulars Art Fair, The Irregular Times, This Side Up and Marked on CC.

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