SERVICES
ART DIRECTION
PACKAGING DESIGN

TEAM
AKANKSHA JAIN
ANANT AHUJA
HINAL KIKANI
PRADHYUMN KAG
SANIKA VIDHATE
NANDINI NEGI
ARSH BEDI
PURNIMA JAIN

CLIENT
JOHN JACOBS

For this campaign, we collaborated with Akansha Jain to develop a futuristic digital landscape that is inhabited by a family of characters, the people from the future.

CHALLENGE

In a world boxed in by norms, be a shape-shifter, be an avenger by day and hell raiser by night. Do not play to the gallery. Shift your gaze, shake your sight, change your perspective and embrace the unexpected. 

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CHARACTERS

Our characters belong to Jacobia, a land of the Surrealists. The characters are from different ethnicities. 

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WEBSITE DESIGN

When John Jacobs came to us, they were looking to move on from being a challenger brand and transforming into a lifestyle brand. They consider themselves a brand that is bringing ‘fashion’.

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MORE PROJECTS

John JacobsProject type

JJ SurrealistProject type

Tamras GinProject type

Plum IdentityProject type

Bollywood ButterProject type

RAP91Project type

TIRT IdentityProject type

TIRT Issue 02Project type

TIRT Issue 03Project type

Mass SnapsProject type

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The Irregulars Alliance exists to enable the growth and prominence of the Indian art scene and works to contribute to India’s community culture. It fosters the growth of carefully structured initiatives that share a purpose, a set of values, and above all, a belief in the power of creativity. Initiatives and Intellectual properties under the alliance include The Irregulars Art Fair, The Irregular Times, This Side Up and Marked on CC.

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