SERVICES
BRAND STRATEGY
IDENTITY DESIGN
BRAND GUIDELINE
WEBSITE DESIGN
ART DIRECTION
PACKAGING DESIGN

TEAM
ANANT AHUJA
HINAL KIKANI
PRADHYUMN KAG
SANIKA VIDHATE
NANDINI NEGI
ARSH BEDI
PURNIMA JAIN
DHRUVA DESHPANDE
AKANKSHA JAIN
PRANJAL KAILA

CLIENT
JOHN JACOBS EYEWEAR

Brand Identity refresh for an eyewear brand, that is looking to move on from being a challenger brand to now becoming a lifestyle brand. 

JJ_LogoAnimation-1

CHALLENGE

John Jacobs rocketed from being a new age eyewear challenger brand and earned that position by providing highest quality trendy eyewear at honest pricing. Ready to hit the accelerators and stand tall, John Jacobs was looking to redefine and refresh its identity.

INSIGHTS

With John Jacobs seeking a shift from an eyewear to a lifestyle brand with a focus on being a brand of forward thinking values, where performance is a part of luxury. The brand refresh was about understanding how JJ owns this paradox of utilitarian luxury and could inform the identity and design system.

JJ-Logo-Color-Pallet_New-Size
Asset-90

THE IDENTITY

The identity is an extension of the idea of the paradox aportrays the intersection of the worlds of Art & Utility.

Our logomark shows two J’s coming together, each representing two extremes of the paradox, it also resembles a head wearing glasses.

Asset-69-1
Asset-68

DESIGN SYSTEM

The design system is informed by their overarching idea of balancing between function and expression. Each creative asset on this spectrum is defined by where we are meeting our consumers.

Asset-71-1
Asset-70-1
Asset-66
Asset-74-1
Asset-75-1
Manhole-cover-Template.psd-1
Asset-73-1
Asset-89
Asset-76
Asset-77-1
Asset-78-1
JJ-Icons_New-Size
Asset-80-1
Asset-79
Asset-88

MORE PROJECTS

John JacobsProject type

JJ SurrealistProject type

Tamras GinProject type

Plum IdentityProject type

Bollywood ButterProject type

RAP91Project type

TIRT IdentityProject type

TIRT Issue 02Project type

TIRT Issue 03Project type

Mass SnapsProject type

Asset-1

HOME
ABOUT
STUDIO
ARTISTS
EXPERIENCES
  TIRT
  TIRAF
  DRINK & DRAW
  THIS IS (NOW) ONLINE
SHOP

The Irregulars Alliance exists to enable the growth and prominence of the Indian art scene and works to contribute to India’s community culture. It fosters the growth of carefully structured initiatives that share a purpose, a set of values, and above all, a belief in the power of creativity. Initiatives and Intellectual properties under the alliance include The Irregulars Art Fair, The Irregular Times, This Side Up and Marked on CC.

[email protected]

S-4, Khirki Extension
Malviya Nagar, Delhi
New Delhi 110017, India

© Irregulars Alliance LLP