The identity is an extension of the idea of the paradox aportrays the intersection of the worlds of Art & Utility.
Our logomark shows two J’s coming together, each representing two extremes of the paradox, it also resembles a head wearing glasses.
DRINK & DRAW
THIS IS (NOW) ONLINE
The Irregulars Alliance exists to enable the growth and prominence of the Indian art scene and works to contribute to India’s community culture. It fosters the growth of carefully structured initiatives that share a purpose, a set of values, and above all, a belief in the power of creativity. Initiatives and Intellectual properties under the alliance include The Irregulars Art Fair, The Irregular Times, This Side Up and Marked on CC.