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Brand Identity refresh for an eyewear brand, that is looking to move on from being a challenger brand to now becoming a lifestyle brand. 

THE IDENTITY

When John Jacobs came to us, they were looking to move on from being a challenger brand and transforming into a lifestyle brand. They consider themselves a brand that is bringing ‘fashion’ to the eyewear space, bringing in new trends and making eyewear a statement piece rather than just a necessity.

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DESIGN SYSTEM

When John Jacobs came to us, they were looking to move on from being a challenger brand and transforming into a lifestyle brand. They consider themselves a brand that is bringing ‘fashion’ to the eyewear space, bringing in new trends and making eyewear a statement piece rather than just a necessity.

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CHALLENGE

When John Jacobs came to us, they were looking to move on from being a challenger brand and transforming into a lifestyle brand. They consider themselves a brand that is bringing ‘fashion’ to the eyewear space, bringing in new trends and making eyewear a statement piece rather than just a necessity.

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CHALLENGE

When John Jacobs came to us, they were looking to move on from being a challenger brand and transforming into a lifestyle brand. They consider themselves a brand that is bringing ‘fashion’ to the eyewear space, bringing in new trends and making eyewear a statement piece rather than just a necessity.

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CHALLENGE

When John Jacobs came to us, they were looking to move on from being a challenger brand and transforming into a lifestyle brand. They consider themselves a brand that is bringing ‘fashion’ to the eyewear space, bringing in new trends and making eyewear a statement piece rather than just a necessity.

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WEBSITE DESIGN

When John Jacobs came to us, they were looking to move on from being a challenger brand and transforming into a lifestyle brand. They consider themselves a brand that is bringing ‘fashion’ to the eyewear space, bringing in new trends and making eyewear a statement piece rather than just a necessity.

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The Irregulars Alliance exists to enable the growth and prominence of the Indian art scene and works to contribute to India’s community culture. It fosters the growth of carefully structured initiatives that share a purpose, a set of values, and above all, a belief in the power of creativity. Initiatives and Intellectual properties under the alliance include The Irregulars Art Fair, The Irregular Times, This Side Up and Marked on CC.

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