THE SITUATION
Pristyn Care, a unicorn startup and a revolutionary healthcare company focused on streamlining the surgical journey, sought to elevate their workspace. Pristyn Care envisioned a space that felt welcoming and inclusive. They presented a blank canvas, offering us an exciting opportunity to create a space that truly embodies their brand identity.
THE MOOD
Pristyn Care's brand thrives on a foundation of five core principles: deep collaboration, extreme ownership, patient obsession, audacious goals, and integrity. To fully translate these values we proposed a concept that emphasised storytelling and human connection.
Through meticulous attention to detail and creativity, we conceptualised and executed a series of captivating wall murals that infused Pristyn Care's workspace with the essence of their core values. These murals not only served as decorative elements but also as powerful storytelling tools, illustrating a simplified healthcare journey that resonated with Pristyn Care's commitment to exceptional care and support at every stage.
THE OUTCOME
Drawing inspiration from the brand's logo, we reimagined the distinctive sector shape into characters that played a central role in the mural designs. By elongating the sector shape into limbs, we brought these characters to life, representing the diverse Pristyn Care community with a range of skin tones, clothing styles, and accessories.
Beyond the characters, some murals featured bold slogans echoing the brand's values, while others took a cheerful approach, showcasing the human side of the company through vibrant depictions of the Pristyn Care team.
The final result is a vibrant tapestry that not only serves as a stunning visual statement but also seamlessly blends the brand identity with cultural awareness. The murals foster interaction and a sense of belonging among employees, reminding them every day of the human impact of their work – making quality healthcare accessible to all. The transformed workspace is a testament to Pristyn Care's core values, fostering a more collaborative and inspiring environment for their dedicated team.
The Irregulars Alliance exists to enable the growth and prominence of the Indian art and design scene, and works to contribute to the Indian community culture. It is committed to fostering a workplace that is actively intentional about inclusion, diversity and creating a safe working environment for everyone. Our highest belief lies in the power of creativity and we are here to nurture creativity from the Indian peninsula. Read more soon about the internal Irregular happenings here.
Irregulars Alliance LLP
S-4, Khirki Extension, Malviya Nagar,
New Delhi, India - 110017
Say hi!
hello@irregularsalliance.com
New business
business@irregularsalliance.com
Stay upto date with the latest from Irregulars!