THE SITUATION
In the dynamic landscape of luggage innovation, Safari - a trusted Indian luggage brand since 1974, stands as a beacon of creativity and forward-thinking design. Embracing the spirit of exploration and adventure, Safari sought to introduce their latest masterpiece: the Safari AirPro. This innovative luggage solution redefines travel essentials, boasting a 40% lighter AirPro bag, effortless glide, and frictionless manoeuvrability. With features like 360-degree movement wheels and a TSA-approved lock, the AirPro embodies sleek functionality and timeless elegance.
Drawing inspiration from the sleek design and cutting-edge features of the AirPro, we set out to craft a 3D film that would captivate and engage viewers.
THE MOOD
The 3D film aims to transcend mere presentation of features, it weaves a narrative that embodies the essence of effortless travel. Through the deliberate use of seamless transitions, our aim was to subtly highlight the features of the Safari AirPro while maintaining a consistent underlying theme of a comfortable travel experience.
OUTCOME
The AIRPRO effortlessly glides along a conveyor belt, mimicking the movement of luggage during check-in. The camerawork prioritises stability, ensuring a smooth and silent portrayal of this movement. This highlights the 360-degree wheels' functionality, silently emphasising their ability to navigate any terrain with ease - a crucial feature for manoeuvring through crowded airport terminals. The luggage also gracefully detaches itself and begins a gentle levitation sequence. This act of defying gravity serves as a powerful metaphor for the bag's defining characteristic: its incredible lightness. The consistent use of a "Safari blue" backdrop subtly reinforces brand identity throughout the film, creating a cohesive and impactful viewing experience.
The Irregulars Alliance exists to enable the growth and prominence of the Indian art and design scene, and works to contribute to the Indian community culture. It is committed to fostering a workplace that is actively intentional about inclusion, diversity and creating a safe working environment for everyone. Our highest belief lies in the power of creativity and we are here to nurture creativity from the Indian peninsula. Read more soon about the internal Irregular happenings here.
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