The John Jacobs rebrand brought a fresh wave of excitement to the Indian eyewear market. We were invited to support the brand in its undertaking to disrupt the status quo and uphold a new cultural shift through a ‘Surrealist Edit’!
This was a clear opportunity to collectivise the Irregulars mindset and community in order to draw attention to the all new John Jacobs world.
We began to depict parallel worlds of ‘what if’s’ from the current existing world order, defining a change in perspective that compels the end consumer to take a lifestyle action.
A SURREALIST OUTCOME
We created a world, one rooted in futurism and surrealism with vast landscapes and vivid colour palettes for pioneering characters to live and thrive in.
Blending a mix of real and surreal, a closer look even gives one a sneak peek into the usage of the new John Jacobs identity in the patterns of the character’s custom made apparel.
LAND OF SURREALIST
Serving as familiar yet new personas for the new John Jacobs audience, the character names and roles were created with the intention to reframe the future.
Hydra - an AI trainer and technician
Evelyn - a technology tutor and trainer
Delphi - a social media lawyer
Dewey - a smart clothing designer
Tecla - a green power creator
Elara - a space travel influencer
Lucca - a vertical farmer and genetic seed engineer
All of different ethnicities, the characters belonged to Jacobia, a land of the Surrealists.
A SURREALIST OUTCOME
The campaign reached a million people across the ecosystem, and we were excited at the least for the world to witness another masterpiece in its continuum of surrealism.
The Irregulars Alliance exists to enable the growth and prominence of the Indian art and design scene, and works to contribute to the Indian community culture. It is committed to fostering a workplace that is actively intentional about inclusion, diversity and creating a safe working environment for everyone. Our highest belief lies in the power of creativity and we are here to nurture creativity from the Indian peninsula. Read more soon about the internal Irregular happenings here.
Irregulars Alliance LLP
S-4, Khirki Extension, Malviya Nagar,
New Delhi, India - 110017
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