SERVICES
PACKAGING DESIGN
IDENTITY DESIGN

BRAND GUIDELINE
WEBSITE DESIGN
ART DIRECTION

TEAM
ANANT AHUJA
HINAL KIKANI
PRADHYUMN KAG
SANIKA VIDHATE
NANDINI NEGI
RISHAV PAUL
SACHI BAFNA
DHRUVA DESHPANDE

CLIENT
ADVENTURIST SPIRITS DISTILLERY

RECOGNITION
AWWARDS

Tāmras is a copper distilled handcrafted gin by the Adventurist Spirits Distillery in Goa. Slow-distilled in a hand-made Müeller Copper-still and hand-crafted with individual botanical distillates, Tāmras glorifies the tradition of Gin with the exoticness of Indian botanicals.

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CHALLENGE

Tamras as a premium world-class Gin that has its roots in Goa, India with its arms around the world. In this sense, we had to design an identity that Indians could relate to in the home market but was also good enough to stand with the giants on the world stage, and with no history to leverage we were faced with a challenge.

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LABEL

Our label is the perfect canvas to show the story of the Lotus Eaters, how the characters come together to make Tamras. We crafted this interlinked story in a continuous medallion that wraps around the bottle.

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CUSTOM TYPE

Our logo is a custom wordmark built with soft serifs with a slight taper and our distinct "RA" ligature. We went with a slight condense and brought our crossbars down to improve readability accentuating counters. This gave rise to a logo that is elegant and premium.

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ILLUSTRATIONS

The illustrations have been drawn in a surreal style in our distinct blue colour palette. We have used simple line art and a clean design to feel light as they come together to form larger pieces. The brand imagery primarily revolves around our unique illustrations which introduces our audience to the world of Tāmras.

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WEBSITE DESIGN

When John Jacobs came to us, they were looking to move on from being a challenger brand and transforming into a lifestyle brand. They consider themselves a brand that is bringing ‘fashion’ to the eyewear space, bringing in new trends and making eyewear a statement piece rather than just a necessity.

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The Irregulars Alliance exists to enable the growth and prominence of the Indian art scene and works to contribute to India’s community culture. It fosters the growth of carefully structured initiatives that share a purpose, a set of values, and above all, a belief in the power of creativity. Initiatives and Intellectual properties under the alliance include The Irregulars Art Fair, This Side Up and Marked on CC.

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S-4, Khirki Extension
Malviya Nagar, Delhi
New Delhi 110017, India

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